Humble & Frank

®

Our Story · Family run since 2016

Humble by name. Frank by nature.

We are a family run Canadian food company with one stubborn belief. Dinner tastes better when the label tells the truth. Twenty two flavours, four families, and not one artificial anything.

Family Run
Made in Canada
Seafood First
Since 2016
The name

Two words. One promise.

01

Humble

Humble beginnings, a family kitchen, and the humble end of a long day. Everyone home, something good on the table, nobody in a hurry. That is the part we care about.

02

Frank

Because we will tell you straight. What a bottle is brilliant at, what it is not, and when a different one would do the job better. Nobody needs twenty two favourites.

Made in Canada

Proudly, stubbornly Canadian.

Humble & Frank is made in Canada by a Canadian family. Our flavours are shaped by cold water coasts and long summer grills, built first for the seafood counter and right at home beside the barbecue. The name, the badge and the tagline are registered on both sides of the border, and you will find us on shelves across Canada and into the United States.

Canadian is not a line on the label for us. It is the coast the flavours came from, the kitchens we cook in, and the people whose opinion we actually worry about.

How we work

The house rules.

01

Real ingredients only.

No artificial flavours, colours or sweeteners. No added MSG. Nothing on the label you would not keep in your own pantry.

02

Seafood and meat, both first.

We started at the fish counter and never left it. The grill got the same attention. Seafood First is built to flatter a delicate fillet, the marinades are built for steak, ribs and chicken, and neither one is an afterthought. If it does not make dinner better, it does not get a bottle.

03

Small batches.

Made carefully, not massively. Flavour first, shortcuts never.

04

Family run.

Write to us and family answers. That is the whole customer service department.

The family motto

It's hard to be humble when you taste this good

Registered trademark. Yes, really. We stand by it in two countries.
Cook with us

Come taste for yourself.

The story ends the same way every night. Somebody asks what is in the sauce.